Discover Your MOJO

Mojo is that much-desired sweet spot in an organization’s year, a sports team’s season, or an individual’s career where everything is going the right way-and success builds upon success.

In MOJO, bestselling author and renowned executive coach Marshall Goldsmith explains that having mojo means controlling three elements: – Identity (Who do you think you are?) – Achievement (What have you done lately?) – Reputation (Who do other people think you are? What do other people think you’ve done lately?) .

But understanding mojo isn’t enough. Knowing how to acquire, maintain, or even recapture it is what really counts, and Goldsmith uses case studies from his own high-profile clients as well as from the lives of public figures like John Travolta and Richard Nixon to illustrate how it’s done.

MOJO will show that momentum in business, organizations, as well as individual lives and careers, is easy to define and quantify; there’s a clear cause-and-effect relationship between mojo and success. With Marshall Goldsmith’s help, readers will learn a revolutionary new way to jump-start – and capitalize on– their own mojo.

Get Started On Your MOJO Scorecard and
Daily Questions

MOJO Scorecard

Want to track your own MOJO? Download the Scorecard, and the “How-To Guide” to start tracking yours today.

How To Guide.pdf Scorecard.pdf

Daily Questions

Get into the habit of asking and answering your own Daily Questions to see how you’re progressing on your path to achievement. Read Marshall’s article on the power of this tool, and read his Daily Questions for inspiration. Then, start your own!

Daily Questions Article.pdfMarshall’s Daily Questions.pdf

Be Part of the MOJO Study

We’re pleased to invite you to be part of our ongoing study. Take our quick survey and do your part to help others gauge their MOJO. Your participation will help us answer some important questions in our quest to help everyone tap in to their MOJO. Please note – you will not receive results when you complete the survey. We will compile the results and publish them in approximately one year. Click here to get started.

Some of the World’s Great Leaders and
Thinkers Talk about MOJO

“MOJO moves us to define who we are in a new and illuminating way! MOJO is a guidebook for the leaders of the future. Thank you, Marshall!”

– Frances Hesselbein, Distinguished Chair of Leadership, US Military Academy, West Point

“Marshall’s MOJO provides wonderful perspectives and tools for each of us – to integrate and focus our lives – to contribute – and to serve. Thank you!”

­–  Alan Mulally, CEO Ford

“A mantra for self-realization and self-actualization. I regard the concept of MOJO as a milestone in our quest for meaning and evolution – and a beacon in our journey to our inner world.”

–  GM Rao, CEO GMR and Entrepreneur of the Year (India)

“Another thought provoking, practical and insightful book by Marshall. I love the simplicity and wisdom in dealing with human behavior in business and more importantly, in our personal lives.”

– Eduardo Castro-Wright, Vice Chairman, Wal-Mart Stores Inc

“Those of us who have been lucky enough to spend time in a classroom with Marshall Goldsmith know what a positive influence his teaching can have. In MOJO, Marshall shares his scholarship more broadly and teaches us all how to turn inertia in our professional or personal lives into meaning and happiness. There is no more important lesson in business or in life!”

- Tom Glocer, CEO Thomson Reuters